the new blue & white

the new blue & white

By Patricia Belyea

TOKYO JP  What's new at Blue & White, Amy Katoh’s beloved shop in Tokyo? Its location is the biggest change. For over 35 years, Blue & White was tucked into a small storefront on Azabu Juban in Minato City. As of last April, the 2.0 version of Blue & White opened one building away—this time on the second floor.

To access the new Blue & White, you go up the cutest outdoor escalator. There you are welcomed with a smiling Otafuku—the Japanese deity of joy—as the handle on the glass door. Windows and more windows wrap around the store, flooding it with the light.

Unchanged is Amy’s commitment to sharing the best of traditional and contemporary Japanese arts and crafts with the world. Carefully chosen goods fill shelves and baskets. Gifts of every price make it easy for you to do all your take-home gift shopping in one spot. And choose something for yourself—a special textile, scarf, jacket, or market bag!

Blue & White, by design, creates happiness!

Here's a photo tour of the shop:

To visit Blue & White, take the subway (Namboku or Oedo Line) to Azabu Juban Station and head out Gate 4. Then walk a few blocks up the hill to the shop.

To navigate through the neighborhood with Google Maps, use this address: 2-9-2 Azabu Jūban, Minato-ku, Tokyo (tel: 03 3451 0537)

Open 11am to 6pm every day (except New Year's)

To read Amy’s charming blog where she writes about her continual discoveries of remarkable people and places in Japan +click here


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